Amazon to Amazon

Amazon to Amazon
Philip Gently explores the parallels between the marketing practices of the giant online bookstore and the indigenous ‘Kenko’ tribe of Amzonian rainforest.

Gently shows that modern e-marketing techniques are actually rooted in ancient tribal rituals.

A fascinating and thought-provoking books for anthropologists and marketeers alike.

Published 2009, Hardcover, 306 pages
Buy it, £10.99

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